Learning Without Tears recently rebranded, consolidating several successful initiatives into single company focus promoting learning and content mastery for students.
With innovative research at its core, Learning Without Tears offers developmentally appropriate tools and strategies for children of all learning styles and levels. WDG partnered with LWT to provide a polished new site under the consolidated brand.
Coalesce content into streamlined information architecture with improved navigation pathways to increase user engagement.
Seamless navigation structure and an interactive map with content data points which allowed the content library to seamlessly correlate sitewide.
LWT was able to increase conversion rates through improved functionality and navigation. Conversions are seen as resource usage and workshop registrations.
38.40% bounce rate
3.80 daily pageviews per vistor
User Flow
The overall aesthetic was designed to appeal to a strategically targeted selection of audiences, including school administrators, parents, and children as users. The final product is a balance of professional, yet child-friendly, aesthetic to entice these varied audiences.
LWT helped distill photography choices within the design to give appropriate attention to age group, diversity, custom illustrations from products, and other key details used to drive revenue growth. Custom components within the flexible design to emphasize the value of the new brand and their many products, including specific recommendations for statistics, video integrations, and callouts for related products on their shopping site.
This grants their administrators the ability to stack items in horizontal blocks, meaning they are able to order headers, stats, programs, images, testimonials, and much more in repositioned sections of their choosing. The integration of established color schemes creates continuity between the pages, and flexible components allow admins to adapt and repurpose elements as needed for future site management should the side architecture expand or change.
LWT already had a high degree of comfort with Drupal as a content management system, considering their original site was developed using Drupal 6.
WDG’s development team, therefore, upgraded their site to Drupal 7, utilizing a flexible theme and migrating a large number of custom modules over from the original site. With a large scope of migration, 30 database tables and 20 custom modules were ported over.
The essential modules included components vital in LWT’s business administration, including SSO, profile and license management, purchase/order/sales, campaign-style redirects, and analytics.
Facilitating flawless performance of the site for those who are mobile-dependent in countries with limited technology and data connection points — ensuring the continuance of a world class user experience.
