Expand digital reach to improve volume of conversions.
E
magine IT is an information technology consulting services company that delivers cutting edge digital services
with powerful solutions. We partnered with Emagine IT to reposition the brand through a reinvigorated design on
flexible WordPress layouts. We also reimagined the information architecture and navigation for a better user
experience while integrating custom, SEO friendly content.
Project Mission
Emagine IT sought a more vibrant aesthetic through
the full scale redesign to better differentiate their brand from the typical IT company. To fully emphasize their
growing brand and energetic office culture for recruiting purposes, they also sought cohesive copywriting and
content strategy.
What We Did
We used flexible layouts on a powerful WordPress CMS to
engineer a creative solution for Emagine IT. Our Content Marketing team implemented targeted SEO strategies in
writing content for high level navigation pages to drive traffic further into the site. We also completely
refreshed the design with a dynamic aesthetic to better highlight internal initiatives and the attractive
corporate culture.
Reimagining the Emagine IT Brand
Emagine IT’s team wanted to reinvigorate their brand with a bright, vibrant design to differentiate themselves
from typical IT companies. We began with a moodboard session to establish design direction, which allowed our
team to target key elements that fit with their ideal aesthetic. These included the energetic color palette,
gradients, sharp lines, and the interplay of imagery.
A Strategically Vibrant Design
Our team balanced the design with bright candy colors to create an expanded brand
palette. We also provided placeholder imagery to guide asset curation. To emphasize the highly energetic company
culture, we imbued the site with careful asset treatments and guidelines to ensure brand consistency across
pages. We also incorporated key callouts and testimonials to further reinforce this focus. Jumpoffs to services
and staff pages used image cards that balanced professionalism and lifestyle tones.
Employing Targeted Content Strategy
Our Content Marketing team executed a targeted
strategy for Emagine IT executives, reconfiguring the information architecture and navigation to create a more
intuitive user experience. We also conducted SEO and content strategy research, creating a comprehensive set of
strategy guidelines to ensure consistent copy. We also established brand voice and tone, as well as messaging
for site content through key strategy exercises and working sessions.
Full-Service Content Writing
WDG’s Content Marketing team wrote comprehensive content for several high level
landing pages. The new content direction emphasized the cohesive branding of Emagine IT’s work across verticals,
leveraging a tone of efficiency, competence, and solutions-focused rhetoric. We also provided layout direction
and asset suggestions in collaboration with the established design drafts to account for text within the design,
allowing our team to make contextual recommendations for specific assets.
Flexibility-First WordPress Development
Developed using WordPress flexible layouts, Emagine IT’s new site is easily managed and can be regularly
updated with fresh content, news, and project information. Our team employed Advanced Custom Fields to allow
administrators the ability to modify content and images from the backend quickly and efficiently. The
flexibility afforded to the administrative team translates into dynamic content with a consistent structure
across pages for a more intuitive user experience.
Ensuring a Mobile Responsive Design
The mobile-responsive design works on all three breakpoints of desktop, tablet, and mobile to create a
seamless user experience. Our development team incorporated modals to successfully play multimedia videos on all
devices, and incorporated custom hover states within the design for content to better fit with the established
site aesthetic.
