A-LIGN

Leaders in B2B marketing and conversion

Top-tier SOC-2 Services

New Brand, New Site, New Digital Communications Tool

A-LIGN is the top SOC provider globally and a leader in compliance services. They came to WDG in the midst of a organizational rebrand, looking to better align their brand positioning to the needs of the market. 

A-LIGN has specific conversion metrics – from lead generation and downloads to filling out forms. Their new website needed to handle a complex marketing system and provide CMS editors with a seamless (and dare we say delightful) editing experience.

Challenge

Convey new brand expression while retaining SEO rankings, maintaining market presence, and increasing conversions.

Solution

Customer-centric user experience and content strategy plan to allow for growth and expansion.

Results

A thoughtfully designed and flexible WordPress Gutenberg install to allow for quick turnaround on branded marketing pages.

a preview of A-lign web design assets and components

Brand Refresh

New visual language

Together with their marketing and design teams, A-LIGN and WDG partnered to create a beautiful content- and conversion-driven website. Our first task was to convey their revitalized brand—one rooted in collaboration, expertise, integrity, and vision. 

Creating a new visual language for A-LIGN’s digital presence was a joint venture between WDG and our client team. Together, we brought forth a new story based on their confident and sophisticated positioning. Customer-focused elements brought this forward-thinking brand to bear while color, typography, and white space sang in harmony to create movement throughout the site.

align web component assets from web redesign
align web redesign components and assets

Showcase Content

Audience-based brand narrative

By promoting content that communicates expertise, explains services, introduces culture & values, and communicates wins, A-LIGN re-centered their audiences, rather than centering themselves. These content tactics allow for both prospective and current customers to convert on all business lines and promote A-LIGN to their investors and partners. 

A-LIGN also brought forward key messages that the site must promote, which helped support all content strategy goals. To support these goals, WDG provided the following content services:

  • Digital content strategy plan 
  • Audience specific content tactics
  • Priority page outlines
  • Content templates to support streamlined copywriting 
  • Writing for Web 101 training
collage showing align web redesign components

Streamlined Conversions

User-first digital hub

In the end, WDG and A-LIGN collaborated to create a website geared towards their users with a streamlined, easy-to-use website that encouraged conversions. Rising tides help all boats, and for A-LIGN, promoting user-first content tactics helped them to reach all their business goals. 

The final site features sections like:

  • Resource library to allow users to search and filter to choose content that matters to them 
  • Expanded services and offerings that clearly explain the value of A-LIGN 
  • Easy-to-access contact forms to drive conversion 
  • Dynamic leadership biographies to highlight expertise

Start a Project

Let WDG Help You
Grow Your Business!

Let's Talk