Web Trends Roundup: October 19 – October 25
We’ve rounded up the latest news in web trends for the week of October 19, 2016 – October 25, 2016.
ANALYST COMMENT:
Late October winds bring candy, pumpkin spice, and spooky wails. It also brings updates on the chilling outcome of the massive DDOS attack and news on Instagram’s live video feature. We bring to light questions on the future of adtech and how shifting social features might affect your marketing.
TOP STORIES
Instagram appears to be testing live video
MEDIA: The Verge
BYLINE: Casey Newton
DATE: 21 October 2016
TOPICS: Instagram, social video, live video
SUMMARY: Live video has become huge on Facebook. Instagram is now testing its own version to cash in. Businesses can use these for real time interaction. Check out the link for other opportunities.
What We Know About Friday’s Massive East Coast Internet Outage
MEDIA: Wired
BYLINE: Lily Hay Newman
DATE: 21 October 2016
TOPICS: DDOS, hacking, cybersecurity
SUMMARY: The DDOS attack on the Dyns Server disrupted a huge amount of addresses. This article describes what we know, and what the vulnerabilities of the Internet of Things means for the future of cybersecurity.
Why non-internet companies are buying into adtech
MEDIA: TechCrunch
BYLINE: Omer Kaplan
DATE: 24 October 2016
TOPICS: Adtech, marketing
SUMMARY: This article covers adtech disruption in enterprise and consumer markets, as well as how to uncover opportunities such as creating strategic approaches to data.
RELEVANT STORIES
MEDIA: Salesforce
BYLINE: Emily Stanford
DATE: 25 October 2016
6 Ways to Improve Your Holiday Marketing in October
MEDIA: Salesforce
BYLINE: Heike Young
DATE: 18 October 2016
The Technical SEO Renaissance: The Whys and Hows of SEO’s Forgotten Role in the Mechanics of the Web
MEDIA: Moz
BYLINE: N/A
DATE: 25 October 2016
Facebook now lets you poll your friends for local recommendations
MEDIA: The Verge
BYLINE: Nick Statt
DATE: 19 October 2016
Google pollutes new Chrome tabs with ‘article suggestions’ – here’s how to disable them
MEDIA: TechCrunch
BYLINE: Devin Coldewey
DATE: 25 October 2016
Adtech isn’t dead, it just has a lot of dead weight
MEDIA: TechCrunch
BYLINE: Justin Choi
DATE: 22 October 2016
Salesforce looks to the future with Einstein artificial intelligence
MEDIA: TechCrunch
BYLINE: Ron Miller
DATE: 20 October 2016
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