Web Trends Roundup: August 17 – August 23
We’ve rounded up the latest news in web trends for the week of August 17, 2016 – August 23, 2016.
ANALYST COMMENT:
The school year starts and the social video glamour fades. Eyes are set on the future. What is the future of the major players like Google? What about employment, specifically with tech industries? How is the presidential race affecting web trends? This week we see how minor shifts may have major consequences.
TOP STORIES
Google’s Future is in the Cards
MEDIA: Moz
BYLINE: Dr. Peter J. Meyers
DATE: 23 August 2016
TOPICS: Google, SEO, SERPs
SUMMARY: As Google shifts their mobile-first design from dozens of blue links to information cards, it means consequences for SEO. As Dr. Meyers notes, “Ultimately, our definition of search engine optimization is going to have to expand beyond traditional results and into any information unit that can drive traffic.”
Coding needs a new youth movement
MEDIA: TechCrunch
BYLINE: Josh Seides
DATE: 23 August 2016
TOPICS: Coding, STEM Education, Youth and Tech
SUMMARY: As the gap of STEM jobs vs. STEM graduates continues to grow, it is clear that computer science needs a new approach. Rapid changes in technology signals a pressing need to educate future-coders earlier and earlier. While there have been some encouraging signs through local and national “Hackathon” initiatives, it hasn’t been enough. Seides suggests hands-on education initiatives throughout the education system.
Tech and the presidential race
MEDIA: TechCrunch
BYLINE: Ayinde Alakoye
DATE: 22 August 2016
TOPICS:
SUMMARY: Any future president will inherit a constantly shifting tech landscape. The 2016 presidential race highlights the need to review security and privacy policies as well as investments in the tech industry. This article examines the candidates’ relationship to the tech industry to date.
RELEVANT STORIES
13 ways companies should improve their data security in the age of IoT
MEDIA: The Next Web
BYLINE: Scott Gerber
DATE: 23 August 2016
SUMMARY: How should companies ramp up their data security as the Internet of Things grows? This article explores relevant avenues.
Making Sense of Google’s Updates in Local Search
MEDIA: Moz
BYLINE: George Freitag
DATE: 22 August 2016
SUMMARY: This article covers Google’s removal of descriptions for Google My Business and Google+ Metrics, as well as other relevant updates. It also covers how you can adopt to the changes.
How government can unlock three trillion dollars of value in the digital economy
MEDIA: TechCrunch
BYLINE: Andrew Keen
DATE: 21 August 2016
SUMMARY: Interview with Accenture Senior Director of Strategy, Anand Shah on how the US government needs to work with partners on new innovations like drones, “which – because of often archaic regulatory restrictions – are struggling to realize their value.”
The US will soon no longer control the internet’s domain name system
MEDIA: The Next Web
BYLINE: Abhimanyu Ghoshal
DATE: 19 August 2016
SUMMARY: On October 1, the Internet Corporation for Assigned Names and Numbers (ICANN) will no longer be administered by the US National Telecommunications and Information Administration. Instead, a nonprofit multi-stakeholder entity will take control of a global database of addresses for most servers and sites on the Web
Don’t look now, but Pinterest will be rolling out video ads soon
MEDIA: Digital Trends
BYLINE: Anthony Thurston
DATE: 18 August 2016
SUMMARY: Because Pinterest is a major online shopping destination, the company’s move to ad video advertisements might be more effective than its competitors.
Marketing Redefined: 3 Ways Technology Is Transforming Marketing
MEDIA: Marketo
BYLINE: Ashika Balani
DATE: 18 August 2016
SUMMARY: How technology is empowering marketing, how data is evolving, and how technology is impacting entire marketing organization structures.
