BMC Software Recognized as the leader in Business Service Management approached WDG to implement interactive solutions to help with keeping current client database up to date and also to design and implement a series of web pr programs for their partner news series and its web scholar series. WDG successfully used database marketing tactics to update their current client database with accurate profile information to ensure that BMC would only send the client industry news that matters to the client.
Additionally, WDG designed and developed flash based animation campaigns to increase conversions to BMC events.
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