Renewal by Andersen is the exclusive start-to-finish window replacement division of Andersen Corporation—the most recognized window brand in the U.S.approached WDG for design and database marketing expertise. The idea was to design a Web PR program to reach out to all existing off line clients via online methods such as email marketing. The client provided WDG with their offline database and WDG applied database marketing techniques and found and appended the correct email address to each of their off-line customer contacts.
WDG dbroadcasted digital advertising campaigns to drive traffic and increase appointments, and sales conversions.
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